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PR and Social Influence Tactics for Experts, Freelancers, Coaches and Consultants
INTRODUCTION
Course Introduction (2:38)
KNOW YOUR VALUE AND GET PAID YOUR WORTH
Know Your Value: How to find out what salary or rate to ask for (15:47)
Crafting a brand that gets you paid (21:01)
BUILD YOUR INFLUENCE AND CONFIDENCE
Crafting your vision for success (16:08)
Key#1 PRESENCE: Creating a powerful and influential brand. (25:48)
Key #2 AUTHORITY: Becoming known as an authority in your field. (16:33)
KEY#3 VISIBILITY: Increasing your visibility and getting noticed. (26:09)
KEY #4 CONSISTENCY: The power of consistent action. (8:19)
TACTICS FOR GARNERING PRESS COVERAGE
Get noticed by journalists using HARO (www.helpareporter.com). (17:42)
The Basics of Getting Mentioned in the News (16:46)
Pitching your ideas to TV stations for live segments on air. (30:09)
Landing Podcast Interviews (25:21)
TACTICAL STRATEGIES FOR BUILDING YOUR BRAND
How to Become a Speaker (30:04)
How to Find Speaking Gigs Online (3:45)
How to Land a Spot on the TEDx Stage (16:48)
BOOKS AND WORKSHEETS
The 4 Keys to Influence Workbook
Supplemental Reading List - Books
The Video Toolbox for Personal Branding
Social Media Toolkit for Personal Branding
Media Research Toolkit for Personal Branding
RESOURCES FOR SMALL BUSINESS SUCCESS
Know Your Business: A Market Research Toolkit for Entrepreneurs
Know Your Numbers: A Financial Management Toolkit for Entrepreneurs
Social Media Toolkit for Personal Branding
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